Toojay’s Menu With Prices: A Comprehensive Guide to Florida’s Beloved Deli
For over four decades, Toojay’s has served as Florida’s go-to destination for authentic deli fare and comfort food that doesn’t compromise on quality. What started as a single location in West Palm Beach back in 1981 has blossomed into a 28-location empire, each one delivering that signature blend of nostalgia and modern culinary craft. Whether you’re craving a towering Reuben sandwich or a steaming bowl of matzo ball soup, understanding Toojay’s menu and pricing structure can help you plan your next meal and get the best value for your money.
The Story Behind Toojay’s
Before diving into the menu specifics, it’s worth understanding what makes Toojay’s unique in the crowded restaurant landscape. Founded by Jay Brown and Mark Jay Katzenberg in 1981, Toojay’s established itself as the antithesis of fast food—a place where sandwiches are hand-crafted, soups are made from scratch, and desserts come out of an in-house bakery daily.
For nearly 40 years, Toojay’s remained family-owned until it was acquired by Monroe Capital in 2020. Under this new leadership structure, the chain has maintained its commitment to quality ingredients and generous portions while strategically modernizing operations. Today, Toojay’s continues to hold multiple “Best Deli” and “Best Take-Out” awards from major publications, most notably from the Orlando Sentinel—recognition that speaks volumes about their consistency across locations.
Understanding Toojay’s Pricing Strategy
One of the most important things to know about Toojay’s menu pricing is that it reflects genuine value. The chain doesn’t cut corners with pre-made components or low-quality substitutes. Every menu item is prepared with intention, which is why prices sit comfortably between fast-casual chains and fine dining establishments.
General Price Ranges at Toojay’s:
| Category | Price Range | Notes |
|---|---|---|
| Appetizers & Starters | $5.00 – $8.00 | Fresh daily items, soups, spreads |
| Breakfast Items | $6.00 – $12.00 | Eggs, omelettes, French toast |
| Sandwiches | $11.00 – $14.00 | Individual portions with side selections |
| Salads | $10.00 – $15.00 | Can be customized with protein add-ons |
| Entrees | $14.00 – $20.00 | Heartier fare with multiple sides |
| Specialty Items | $16.99 – $84.99 | Mile High, Mighty Jay, signature creations |
| Desserts | $4.00 – $8.00 | Slices; whole cakes available at premium |
| Beverages | $1.95 – $5.00 | Coffee, fresh juices, alcoholic options |
It’s worth noting that prices can vary slightly by location and are occasionally adjusted to reflect ingredient costs and operational changes. Toojay’s has seen modest price increases in 2026, consistent with industry trends, but the fundamental value proposition remains intact.
The Sandwich Selection at Toojay’s
If Toojay’s has a signature category, it’s sandwiches. These aren’t afterthoughts on the menu—they’re the foundation of what makes the restaurant special. Each sandwich is built on freshly baked bread that comes from the in-house bakery, stacked with quality deli meats, and served with your choice of sides.
The Reuben: Toojay’s Signature Sandwich
No discussion of Toojay’s menu would be complete without highlighting the Reuben. This isn’t a generic deli Reuben—it’s built with careful attention to balance. The corned beef is piled generously between rye bread with properly tangy sauerkraut, Swiss cheese, and their house-made Russian dressing. The Reuben typically runs between $ 12.99 and $ 13.99 depending on location and is frequently cited as the best version in the region.
Beyond the Classic
Toojay’s continues to innovate with new offerings that respect tradition while embracing creativity. Recently introduced sandwiches include:
- Pastrami Burger ($16.99) – A departure from traditional deli fare, this item features sirloin rolled in Toojay’s house-made pastrami rub, topped with pastrami itself, caramelized onions, Swiss cheese, and chipotle mayo
- The Mile High ($22.98) – Serving more than one person, this beast features double portions of either corned beef or pastrami between layers of their signature rye bread
- The Mighty Jay ($84.99) – A six-pound behemoth that serves several people, stacked with turkey, roast beef, corned beef, Swiss cheese, coleslaw, lettuce, and tomatoes
Standard sandwich options at Toojay’s include turkey, roast beef, pastrami, corned beef, and various combinations thereof. Most sandwiches come with your choice of side—typically fries, coleslaw, pickle, or a fresh side salad.
Breakfast at Toojay’s: More Than Just Coffee
Breakfast at Toojay’s operates differently than traditional delis. Rather than a quick-service experience, breakfast is treated with the same culinary respect as lunch and dinner offerings. Service runs until 11:00 AM on weekdays and extends to 2:00 PM on weekends (hours vary by location).
Breakfast Specialties at Toojay’s:
| Item | Description | Approximate Price |
|---|---|---|
| Eggs Benedict | Poached eggs, Canadian bacon on English muffin, hollandaise sauce | $10.99 |
| French Toast | Thick challah slices with special batter, topped with powdered sugar | $9.99 |
| Belgian Waffle | Topped with crunchy chicken tenders, syrup, and buffalo sauce | $11.99 |
| Omelette Specialties | Various combinations from spinach feta to salami lovers | $5.75 – $7.25 |
| Lox and Bagels | Smoked salmon with cream cheese, capers, onions, tomatoes | $9.99 |
| Latkes | Crispy potato pancakes with sautéed onions, peppers, and ham | $8.99 |
What sets Toojay’s breakfast apart is the quality of execution. Their challah French toast doesn’t come from pre-cut bread—it’s crafted from their own challah recipe using vanilla, nutmeg, and cinnamon, then topped with fresh fruit or compote. Similarly, their latkes are made fresh daily, not from frozen batches.
Soups and Appetizers: The Unsung Heroes
While sandwiches get the headlines, Toojay’s soups deserve equal attention. The matzo ball soup alone has developed legendary status among regular customers, with many claiming it to be the best they’ve ever tasted. Prices for soups typically range from $5.00 to $8.00 depending on the variety and size.
Popular Soups Available at Toojay’s:
- Matzo Ball Soup
- French Onion Soup
- Chicken Noodle Soup
- Tomato Soup
- Various seasonal specials
Appetizers and starters typically run $5.00-$8.00 and include items like spreads, cheese platters, and fresh salads prepared in-house.
Salads and Lighter Options
For those seeking lighter meals without sacrificing flavor, Toojay’s salads deliver impressive portions and genuine nutritional value. Priced between $ 10.00 and $ 15.00, these salads can be customized with protein additions like grilled chicken, tuna, or smoked salmon.
The salad menu has been refreshed in 2026 with new options that emphasize seasonal ingredients. Hand-tossed salads feature crisp, quality produce and house-made dressings. Many customers opt to add Toojay’s deli meats to their salads, creating a hybrid sandwich-salad experience that’s both satisfying and balanced.
Entrees and Traditional Comfort Food
Toojay’s “Traditional Fare” section represents what the kitchen does best—elevated comfort food. These entrees typically run $14.00-$20.00 and include dishes like:
- Shepherd’s Pie (frequently mentioned as an exceptional value)
- Fish and Chips (praised for generous portions and fresh fish)
- Pasta dishes with various protein options
- Chicken preparations
- Brisket specialties
Many customers treat these as their main event dinner, often pairing them with a cup of soup or side salad. The portions are genuinely generous—don’t plan on snacking later if you order an entree.
Desserts: The Sweet Finale
Toojay’s operates a legitimate bakery, and you’ll taste the difference. Desserts are baked fresh daily, and the selection changes based on what comes out of the ovens. The famous Banana Dream Cake remains a signature item, but 2026 brought exciting additions:
- Chocolate Marble Coffee Cake ($4.99 per three-slice portion; $7.99 for whole loaf)
- Strawberry Cake ($7.99 per slice; $34.99 for whole cake) – washed in strawberry simple syrup and topped with strawberry frosting
Other classics available at Toojay’s include carrot cake, cheesecake, and rotating seasonal specials. Unlike many restaurants, Toojay’s whole cakes are actually designed for real occasions—these aren’t small trinkets but substantial creations meant for gatherings.
Beverages: From Coffee to Cocktails
Toojay’s beverage program spans from simple fresh-brewed coffee ($1.95) to a full bar with wine, beer, and cocktails.
Beverage Selection at Toojay’s:
| Category | Options | Price Range |
|---|---|---|
| Coffee | Fresh brewed, decaf | $1.95 – $2.25 |
| Juices | Fresh squeezed, fresh brewed | $2.50 – $3.50 |
| Beer | Budweiser, Stella Artois, Sam Adams, Truly Hard Seltzer, others | $4.00 – $5.50 |
| Wine | By the glass and bottle | $6.00 – $35.00+ |
| Cocktails | House specials, mimosa options | $7.00 – $10.00 |
The mimosa bar at Toojay’s deserves special mention—their “Create Your Own Mimosa” allows you to pair a full split of champagne with fresh Florida orange juice, creating a brunch experience that justifies the price.
Ordering Options and Current Service Model
Understanding how Toojay’s operates practically is essential for planning your visit. The chain doesn’t pretend to be something it’s not—they’re a full-service deli-restaurant, not a grab-and-go concept.
Available Ordering Methods:
- Dine-in at any of the 28 Florida locations
- Takeout (order ahead or walk-in)
- Delivery through third-party apps (Uber Eats, etc.)
- Phone orders for pickup
Most locations are open early morning through evening, making them accessible for breakfast, lunch, or dinner. However, breakfast service has time limitations, so plan accordingly if that’s what you’re after.
Smart Ordering at Toojay’s: Tips for Maximum Value
While everything on Toojay’s menu is reasonably priced for the quality delivered, there are ways to maximize value:
1. Combo Meals and Pairings: Many locations offer combo deals that pair a sandwich with soup and a drink—an excellent value if available.
2. Loyalty Program: Toojay’s maintains a loyalty program with earned rewards. Signing up costs nothing and can yield meaningful discounts over time.
3. Daily Specials: Different locations feature rotating daily specials. Calling ahead can reveal limited-time discounts on select items.
4. Email List: Subscribing to Toojay’s email list provides access to coupons and promotional offers before they hit social media.
5. Lighter Sandwiches for Appetites: Don’t underestimate smaller sandwich portions—many are substantial enough to pair with a soup for a complete meal under $15.
Dietary Accommodations and Special Menus
Toojay’s takes dietary restrictions seriously. The menu includes:
- Vegetarian Options: Veggie sandwiches, salads, meatless pasta dishes
- Gluten-Sensitive Choices: Identified options on the menu (though cross-contamination is possible in a busy deli environment)
- Kids Menu: Smaller portions of popular items at proportional pricing
- Holiday Menus: Special seasonal menus for Rosh Hashanah and Yom Kippur
Price Variations by Location and Time
It’s important to note that Toojay’s doesn’t operate as a fully centralized chain with identical pricing everywhere. The 28 locations across Florida represent different markets with different operational costs. You might find a sandwich priced at $12.99 in one location and $13.49 in another. Similarly, some locations may offer items not available elsewhere, and seasonal specials vary.
Always check the most recent menu through:
- Toojay’s official website (toojays.com)
- Calling your local location directly
- Third-party delivery apps, which often display the most current pricing
What Makes Toojay’s Worth the Premium
In an age of cheap eats and cost-cutting restaurants, Toojay’s maintains premium pricing because the product justifies it. You’re not paying for a brand—you’re paying for quality ingredients, skilled preparation, and generous portions. The Reuben comes with actual corned beef, not pressed approximations. The soup tastes like it was made last night, not thawed from a decades-old stock. The desserts don’t survive the day because they’re too good.
This commitment to quality is why Toojay’s has endured for over 40 years and why it continues to expand in a competitive market.
Frequently Asked Questions About Toojay’s Menu and Pricing
Q: Are all Toojay’s locations in Florida, and do they all have the same menu?
A: Yes, Toojay’s currently operates exclusively in Florida with 28 locations across the state. While the core menu remains consistent, some regional variations exist. Specialty items and seasonal offerings may differ by location.
Q: What’s the best value on the Toojay’s menu for budget-conscious diners?
A: The breakfast omelettes (typically $5.75-$7.25) offer excellent value for the portion size. Additionally, breakfast is often less crowded than lunch or dinner, making service quicker. Soup and half-sandwich combinations are also outstanding value propositions if your location offers them.
Q: Does Toojay’s offer online ordering and delivery?
A: Yes, Toojay’s is available through major delivery platforms like Uber Eats and DoorDash. You can also call locations directly for takeout orders. Online ordering availability varies by location, so it’s best to check your nearest Toojay’s first.
Q: How expensive is the Mighty Jay sandwich, and what occasion warrants that price?
A: The Mighty Jay ($84.99) is designed for sharing—literally. It serves several people and functions as a crowd-pleaser for office lunches, parties, or large family gatherings. Divided among four people, it’s approximately $21 per person for premium deli meat and quality bread.
Q: Are there hidden costs I should be aware of at Toojay’s?
A: No hidden charges. Prices are straightforward. Tax is added at checkout. Delivery through third-party apps includes platform fees that aren’t Toojay’s responsibility. Tipping is customary for takeout and dine-in service.
Q: What’s the difference between the Reuben and the Pastrami Burger at Toojay’s?
A: The Reuben ($12.99-$13.99) is a traditional hot deli sandwich with rye bread, corned beef, sauerkraut, and Russian dressing. The Pastrami Burger ($16.99) is a sirloin-based patty rolled in pastrami spices, topped with additional pastrami, caramelized onions, Swiss cheese, and chipotle mayo—more contemporary, less traditional.
Q: Does Toojay’s have a loyalty program or coupons?
A: Yes. Toojay’s maintains a loyalty program that rewards repeat customers. Email signup provides access to promotions and offers. Many locations also feature daily specials that rotate throughout the week.
Q: Can I order whole cakes from Toojay’s for special occasions?
A: Absolutely. Whole cakes can be ordered ahead, though prices reflect the quality. The Strawberry Cake runs $34.99 for a whole cake, which serves approximately 4-6 people depending on portion size. The Chocolate Marble Coffee Cake is available as a whole loaf for $7.99.
Q: Is breakfast at Toojay’s more expensive than typical breakfast elsewhere?
A: Compared to chain breakfast restaurants, yes—but you’re comparing different products. A $10.99 Eggs Benedict at Toojay’s uses fresh poached eggs, quality Canadian bacon, and house-made hollandaise. That’s genuinely more expensive to produce than most competitors’ offerings, and the quality reflects that investment.
Q: What’s the most popular item on the Toojay’s menu based on customer reviews?
A: The Reuben and Matzo Ball Soup consistently appear in customer praise. However, the Shepherd’s Pie has developed cult status among regular customers who order it multiple times monthly. Customer reviews suggest it’s an exceptional value proposition that many people underestimate.
Q: Do Toojay’s prices include sides?
A: Generally, yes. Sandwiches come with a choice of side (fries, coleslaw, pickle, side salad). Entrees include multiple sides. Always confirm with your local location to avoid surprises.
Q: Is Toojay’s worth the price compared to other delis?
A: That depends on your priorities. If you value consistency, quality ingredients, and generous portions, yes. If you’re seeking the absolute cheapest option, Toojay’s sits above fast-casual alternatives like Subway but below fine dining restaurants. Consider it premium casual dining rather than budget or luxury.
Q: Are there specials for large orders at Toojay’s?
A: Contact your local Toojay’s location directly about catering and group orders. Many locations offer arrangements for businesses and events, sometimes at adjusted pricing for volume purchases.
Q: What are the most expensive items on the Toojay’s menu?
A: The Mighty Jay ($84.99) is the highest-priced single item for the reasons mentioned. Premium whole cakes run $35-$40. Standard entrees top out around $18-$20. Most items stay comfortably under $15 for individual portions.
Q: Can I modify items on the Toojay’s menu if I have dietary restrictions?
A: Generally, yes. Toojay’s is accommodating with modifications. For vegetarian preferences, they can remove meats from sandwiches. However, for severe allergies or gluten-free requirements, communicate clearly and confirm with staff before ordering, as cross-contamination is possible in a busy deli environment.
Final Thoughts on Toojay’s Menu and Pricing
Toojay’s represents something increasingly rare in modern restaurant culture—a business that prioritizes quality and consistency over rapid expansion and profit maximization. The menu reflects this philosophy throughout. Prices are high enough to fund quality, low enough to feel accessible, and stable enough to plan around.
Whether you’re a longtime regular or a first-time visitor, approaching Toojay’s requires understanding that you’re paying for genuine deli culture, not concept or convenience. The Reuben justifies its price because the proportions, quality of bread, and execution are genuinely excellent. The matzo ball soup tastes homemade because it is. The desserts are fresh because they’re baked on-site daily.
In an industry saturated with mediocrity and cost-cutting, Toojay’s remains a beacon of the alternative—proving that people will pay fair prices for genuine quality. That philosophy is worth understanding, and once you do, the menu pricing makes perfect sense.
